SheIs Sports Network is proud to announce its official partnership with QueenBHive as
its brand strategy and communications agency of record.
Founded by Rebecca McAdam Willetts — a Women in Gaming honoree, Poker Hall of
Fame finalist, author, and long-time advocate for female representation in male-
dominated spaces, QueenBHive brings deep expertise across sports, gaming, and
entertainment. With a portfolio focused on brand storytelling, strategic communications,
and momentum-building campaigns, the agency will lead all external communications,
PR, and brand narrative development for SheIS Sports, ensuring the platform’s mission
is clearly and powerfully represented across audiences and stakeholders.
In addition to the agency appointment, McAdam Willetts joins SheIS Sports as a
Strategic Advisor, working directly with SheIS founder Brenda Andress and leadership
across partnerships, investor relations, and long-term brand growth.
“Rebecca and QueenBHive bring the energy, clarity, and creative direction this
movement deserves,” said Brenda Andress, founder of SheIS Sports. “We’re building
something bold — and this is the team that can help shape how the world sees it.”
“SheIS Sports is the platform the world has been waiting for,” said Rebecca McAdam
Willetts, founder of QueenBHive. “One destination to finally close the visibility gap in
women’s sports and give women, and upcoming generations a place to learn, connect,
and engage in sport in a positive and healthy fashion. We’re honored to be part of it.”
The SheIS Sports platform will bring fans a unified digital space to discover, celebrate,
and support women’s sports across leagues, sports, and countries. The app is designed
to close the visibility gap by centralizing access to schedules, coverage, talent, and
community engagement, and is poised to be a category-defining presence in the sports
app space.
About SheIS Sports
SheIS Sports is a visibility-first platform dedicated to elevating women’s sports globally.
Built by a team of passionate advocates, technologists, and leaders, SheIS Sports gives
fans one place to discover and support the full spectrum of women’s sports — from
amateur talent to global icons.
About QueenBHive
QueenBHive is a communications, brand strategy, and storytelling agency founded by
Rebecca McAdam Willetts, delivering powerful narratives and brand-building across
entertainment, sports, gaming, and female-founded businesses. From strategic campaigns to live events, QueenBHive helps brands create buzz, momentum, and
meaningful impact.
